Our website or online store is a reflection of our physical company on the internet. That is why we must dedicate the same dedication that we dedicate to our business. It is difficult for someone to become a customer of ours if our offices cause them a bad image, or our store is disorganized or has some employees who do not help them find what they need. Well, the same thing happens if our website or online store does not give a good image of us and our products.
In this sense, although it is true that nowadays everyone can design their own website, if no one finds it online when they search for products like the ones we offer, or if once they find it, the visitor is not interested enough to you decide to contact us or buy our products directly in the case of an online store, this page will not serve us at all.
The same happens if we go to a design company that does not have a marketing team that conceptualizes the project to guide it to increase turnover thanks to our website. Not to mention the classic bargains: a good website, customized for your needs involves many hours of work, so no one will do it for four dollars.
If you want your website to help users who visit it to get in contact with you, it must have an effective and functional design, made by professionals after studying your specific case. Here are three keys to a website that converts visitors into customers.
It is the first element that we take into account on a website. We search for a product or service in Google; a website appears that we find interesting, we click, and it takes centuries to finish loading. Too bad, it looked good, but we are busy people, so we closed the tab and tried another website that offers us the same and loads faster. The first thing you should do if you want to attract customers to your website, and even more so if you have an online store, is to order a good hosting.
It is the first thing we value when we take a first look at the web. You can already have some very interesting content, which if they are not presented to us in an attractive way, it will take us very little to turn around. We do it with a poorly presented plate of food, with an apartment that we want to rent with furniture from 30 years ago, and we also do it with a website. If there is an alternative, we will go and choose another that enters our eyes, and usually, there always is. The design of your website must be attractive, that it distributes the content well on the page (proportions), which makes good use of colors and typography.
Interesting And Useful Content
It is the most important thing on a website. It fits us better through the eyes with an attractive design and after having quickly loaded texts, videos, images, and all the elements that it consists of, but if we find them irrelevant, they will surely have lost us forever. The contents of your website must be original and impeccably chosen, written, and presented. Visual content plays an important role in this equation.
50% of a website are good images, so you should always resort to photographs taken by professionals, whether from an image bank or from your archive. With good content, we will gain audience loyalty, make our sector more attractive, and it will be easier for visitors to end up encouraging themselves to use our products. For this, having the contents in the template well-indexed, integrating a blog to your page, and facilitating the sharing of content on social networks through buttons, among others, will be very useful.