As beautiful as the design of a website is, if it does not manage to raise positions in Google for words that have enough searches and affordable competition to be able to beat it, it will only serve to reach customers who already know of its existence, that is, that beyond congratulating us for how beautiful it is, they will not increase our turnover because we have already captured them before. It is a website that does not work for what it generally serves: attracting new customers. The network is full of failed businesses with beautiful websites.
How Would We Search For The Company’s Product Or Service On Google?
The first thing to do is find a list of keywords by which, if we were a user interested in the products or services that the company offers, we would search for those products or services.
Once we have an extensive enough list of keyword combinations, we have to check in our Google account the monthly searches they have, their level of competition, and their evolution over time.
If a word combination has a lot of searches and low competition, but the search trend for the last two years has been decreasing, it is a sign of the potential that this combination or even that product will have.
There are also combinations with few searches and sustained interest over time that many companies despise for this reason and become “orphaned,” so it may be interesting to consider them, especially in sectors in which each new client can lead to a notable increase in billing. This happens, for example, in businesses in the industrial sector, such as mechanized ones.
What Is The Competition Offering?
Searching that list of words in Google, as if we were a user, we will check the market situation. If the pages that are well-positioned by those words offer good web design and good content, or useful user applications such as price calculators, customizers, comparators, image galleries or others, we will have to take note of this to try to improve them on the new website.
If, on the contrary, the websites that compete for those words are obsolete and have improvable content, without elements that are useful for the user, we will also have to take it into account, because they will probably be easy to beat with a good website that improves. All this will help us to finish determining which words to choose for each page of the web.
The Implementation Of The SEO Strategy
The implementation of an SEO strategy consists mainly of working on the keywords chosen for each page in their SEO attributes, that is, the ‘title,’ the URL, the content of the heading, the reiteration in the different paragraphs and secondary titles ( called ‘h2’, ‘h3’, ‘h4’, etc.), the image attribute ‘image ALT,’ etc., both on web pages and in periodic blog posts.
We must remember that, once the contents of a website are created, the periodic content through a blog is a way of not limiting the competition for keywords to the pages of services or products that we have created. It is necessary to use the secondary keywords that we have previously discussed in our periodic posts, to make our products or services and our sector interesting, not necessarily to potential customers but to users whose traffic will be reflected in Google metrics to reinforce our positioning global.