Author: Patricia Golder

Tips For Creating A Visually Working Web Page

Before the content itself, when we browse a website, the first thing we perceive is its visual impact. Designing a beautiful website that works visually is important. We offer you several tips that you should not forget.

Tip: Design A Logo And Corporate Colors.

Define your brand branding from the start of your web design. Choose corporate colors that are consistent with your brand image and apply them to web design. Always try to look for clean and structured designs for good user experience, and don’t forget details like the favicon so that your brand is visually defined from the search engine results.

Tip: Manage A Design Compatible With Web Speed.

A beautiful website will be useless if it is difficult and slow to navigate. Choose the content manager that suits your type and quantity of a product and use plugins or add-ons that can help reduce loading speed.

Tip: Enter Very Intuitive Images And Widgets.

For image management, you can use platforms like Canva or programs like Photoshop, which will allow you to do almost everything so that your website has a visual, current, and attractive design.

The calls to action with colorful and seductive buttons or using social widgets or user interaction will make your website work better visually and UX level.

Tip: Simple And Easy Web Structure.

We always associate a visual website with an easy-to-use website so that we can return to the previous step or scroll and upload it to the beginning in an agile way. In other words, the user must be able to move quickly through an online store or a website, which makes it easier for them to find what they are looking for quickly and pleasantly.

To do this, design appropriate web architecture with consistent internal linking that makes it easy to jump from one point to another on the page. The web designers will help you define an optimal web page structure for your project.

Tip: Optimize Your Website At The Audiovisual level.

To do this, you can use the use of sliders on the home page or include playable videos at strategic points that are considered of interest to the user.

Place grids or strips of images and include more options for viewing the product, such as zooms or detail of images, so that your website is almost better than being in a store or in a physical establishment. Your users will thank you!…

Three Keys To An Effective And Functional Web Design

Our website or online store is a reflection of our physical company on the internet. That is why we must dedicate the same dedication that we dedicate to our business. It is difficult for someone to become a customer of ours if our offices cause them a bad image, or our store is disorganized or has some employees who do not help them find what they need. Well, the same thing happens if our website or online store does not give a good image of us and our products.

In this sense, although it is true that nowadays everyone can design their own website, if no one finds it online when they search for products like the ones we offer, or if once they find it, the visitor is not interested enough to you decide to contact us or buy our products directly in the case of an online store, this page will not serve us at all.

The same happens if we go to a design company that does not have a marketing team that conceptualizes the project to guide it to increase turnover thanks to our website. Not to mention the classic bargains: a good website, customized for your needs involves many hours of work, so no one will do it for four dollars.

If you want your website to help users who visit it to get in contact with you, it must have an effective and functional design, made by professionals after studying your specific case. Here are three keys to a website that converts visitors into customers.

Quick Charge

It is the first element that we take into account on a website. We search for a product or service in Google; a website appears that we find interesting, we click, and it takes centuries to finish loading. Too bad, it looked good, but we are busy people, so we closed the tab and tried another website that offers us the same and loads faster. The first thing you should do if you want to attract customers to your website, and even more so if you have an online store, is to order a good hosting.

Attractive Design

It is the first thing we value when we take a first look at the web. You can already have some very interesting content, which if they are not presented to us in an attractive way, it will take us very little to turn around. We do it with a poorly presented plate of food, with an apartment that we want to rent with furniture from 30 years ago, and we also do it with a website. If there is an alternative, we will go and choose another that enters our eyes, and usually, there always is. The design of your website must be attractive, that it distributes the content well on the page (proportions), which makes good use of colors and typography.

Interesting And Useful Content

It is the most important thing on a website. It fits us better through the eyes with an attractive design and after having quickly loaded texts, videos, images, and all the elements that it consists of, but if we find them irrelevant, they will surely have lost us forever. The contents of your website must be original and impeccably chosen, written, and presented. Visual content plays an important role in this equation.

50% of a website are good images, so you should always resort to photographs taken by professionals, whether from an image bank or from your archive. With good content, we will gain audience loyalty, make our sector more attractive, and it will be easier for visitors to end up encouraging themselves to use our products. For this, having the contents in the template well-indexed, integrating a blog to your page, and facilitating the sharing of content on social networks through buttons, among others, will be very useful.…

SEO Strategy: How To Do It And Why Your Website Is Nothing Without It

As beautiful as the design of a website is, if it does not manage to raise positions in Google for words that have enough searches and affordable competition to be able to beat it, it will only serve to reach customers who already know of its existence, that is, that beyond congratulating us for how beautiful it is, they will not increase our turnover because we have already captured them before. It is a website that does not work for what it generally serves: attracting new customers. The network is full of failed businesses with beautiful websites.

How Would We Search For The Company’s Product Or Service On Google?

The first thing to do is find a list of keywords by which, if we were a user interested in the products or services that the company offers, we would search for those products or services.

Once we have an extensive enough list of keyword combinations, we have to check in our Google account the monthly searches they have, their level of competition, and their evolution over time.

If a word combination has a lot of searches and low competition, but the search trend for the last two years has been decreasing, it is a sign of the potential that this combination or even that product will have.

There are also combinations with few searches and sustained interest over time that many companies despise for this reason and become “orphaned,” so it may be interesting to consider them, especially in sectors in which each new client can lead to a notable increase in billing. This happens, for example, in businesses in the industrial sector, such as mechanized ones.

What Is The Competition Offering?

Searching that list of words in Google, as if we were a user, we will check the market situation. If the pages that are well-positioned by those words offer good web design and good content, or useful user applications such as price calculators, customizers, comparators, image galleries or others, we will have to take note of this to try to improve them on the new website.

If, on the contrary, the websites that compete for those words are obsolete and have improvable content, without elements that are useful for the user, we will also have to take it into account, because they will probably be easy to beat with a good website that improves. All this will help us to finish determining which words to choose for each page of the web.

The Implementation Of The SEO Strategy

The implementation of an SEO strategy consists mainly of working on the keywords chosen for each page in their SEO attributes, that is, the ‘title,’ the URL, the content of the heading, the reiteration in the different paragraphs and secondary titles ( called ‘h2’, ‘h3’, ‘h4’, etc.), the image attribute ‘image ALT,’ etc., both on web pages and in periodic blog posts.

We must remember that, once the contents of a website are created, the periodic content through a blog is a way of not limiting the competition for keywords to the pages of services or products that we have created. It is necessary to use the secondary keywords that we have previously discussed in our periodic posts, to make our products or services and our sector interesting, not necessarily to potential customers but to users whose traffic will be reflected in Google metrics to reinforce our positioning global.…

Recommendations And SEO Strategies For Blog

We have already seen the steps to create a professional blog and its importance for our project. However, to develop a blog that generates an improvement in our web positioning, we leave you here some simple but essential recommendations for the SEO of a blog.
We are clear about why implementing a professional blog and, one of its most important aspects, is its importance at the SEO level, that is, as support to position our website. Let’s see what steps the SEO strategy for a blog must follow.
As In Any Marketing Approach, We Must Define Our Target Audience And Approach Their Interests.

Both through digital tools and audience and competition study, we must know what content our potential followers are interested in.
It’s About Content Marketing

That is, in a blog, what matters will be sharing and displaying valuable content, but not in any way, but in the context of a Content Marketing strategy, which in turn implies following the commandments of SEO.
This brings us to the following points.
Keywords Study

The contents of our blog must include the keywords or groups of keywords that our audience is looking for. Spend the time and resources necessary to do good keyword research before publishing and, when you do, include the appropriate terms that favor positioning, because it will help increase both visits to the web and the results shown in search engines.
A Blog Is User Experience

What better UX to offer users the content they want, so that they can browse and consult everything that interests them with a correct internal link building.
We must pay attention to the internal links and their anchor texts, to favor the navigation of users but also the interpretation of the bots, which will influence the global ranking of our website.
How Many Words? How Often?

There are diverse opinions, but reality shows that it depends on the type of blog and the content. A range of 500-3000 words is generally considered reasonable.

Regarding the frequency of publication, the more a website is updated and, therefore, a blog, the better it will result in SEO and web positioning.
Responsibility And Experience

In short, it is the most important thing. Publish responsibly, with proven sources, pull experts, and don’t forget to take care of your users.

To do this, it facilitates the actions of sharing with social buttons and enables comments. In short, take care of your audience!…

Five Keys To Start Your SEO Strategy

There are several options that lead us to start an SEO strategy on our website, company, or business. One of them is that organic search drives almost 95% of all internet traffic, and digital marketing is becoming much more profitable than investing in traditional marketing due to the impact of generating potential customers for our business niche. For this reason, we consider that it is interesting to lay the foundations for a correct and very methodical SEO strategy so as not to fall into errors that can later be fatal.
Initial Analysis

When starting an SEO campaign, we start by delving deeply into the target company, its website, the industry, and the current competitive landscape. By doing this, we can make some rough estimates of how much time and work it will take to conquer the desired top of Google.
Keywords

After having an idea of ​​where you are with your website and rankings, we will carry out a keyword search to find the most demanded terms for the business. Here we will find the keywords, by which the competitors rank best, as well as their filtering and analysis.

Linkbuilding

Reaching the top positions of Google is impossible without building quality links. Link building is a very serious aspect to keep in mind. We must acquire links from authorized websites and trusted publishers. We will always do an audit of current backlinks pro if we find low-quality links, and we should do a little cleaning. Then we will start the link building process.
Improve UX

The user experience has a massive impact on almost every aspect of your business, including conversions, rankings, bounce rates, brand reputation, etc. Therefore, it is crucial for your website to meet Google’s high UX standards to take care of web page navigation or speed.…

Importance Of UX In Web Design And SEO Positioning

Web design is the basis of our page. Thanks to it, we see which is the most striking, simple, and attractive structure for those who visit our website. To avoid starting to introduce too many elements, many of them unnecessary, it is better to put ourselves in the shoes of people who may be interested in the services or information we offer. What would we like to find? How would we expect everything to be? How would it be easier for us to access the different sections?
One of the structures that have become very fashionable today is a minimalist design. The reason why we bet so much on it is that this type of design is simple, uses few images, although of great quality, and the information is concrete, ordered, and clear. As soon as a user enters a minimalist page, they know exactly the theme of the web, what their objective is and where they should go to buy a product, subscribe to the newsletter, send a comment, etc.
It is possible to choose other types of designs, but so that we do not lose sight of the importance of the UX, it is necessary to remember that all the information must be structured in a clear and intuitive way. In addition, the most important elements should never be on secondary tabs, but on the main ones. However, you always have to synthesize as much as possible. Too much text does not help users to stay, just the opposite. They want concrete information condensed into a few lines.
Loading Speed

In web design, we cannot forget very important elements such as the loading speed. This can be affected if, for example, we add images to the web page that are too heavy. Therefore, this is an element that we must bear in mind. Of course, this does not mean that we should upload poor quality images. We simply have to adjust them.
Also, it is convenient to reduce the number of videos or animations that can slow down our website. Although they are very visual and provide dynamism, let us remember that those who visit our page seek speed, and if they see that the page does not load, they will go looking for another one that is much faster.
Responsive Web Design

This is absolutely necessary. The web design must be responsive so that it can adapt to different technological devices such as mobile phones or tablets. This dramatically improves the user experience or UX, as it enables a correct display of the web page, updates at the same time on all devices, and, most importantly, reduces loading time.

Importance Of UX In SEO Positioning

Now that we know the importance of user experience in web design, what happens to SEO? That it must be worked on, just as we did with web design so that the user experience is the best. The way to achieve this is much simpler than it may initially seem.

Value Content

This is indispensable. The user must find meaningful content on our page, which contributes and is original. If it is the same as that of other websites, why would you choose us? It may have just been a coincidence that you entered our website, but if you do not stay long enough, we are not providing you with valuable content. So, let’s take care of the topics, the correction in writing, and use SEO. Also, let’s try to be creative. Although many topics have already been touched on other websites, let’s give them a totally different approach. Our users will appreciate it.

Build Trust

To create trust, you have to work the brand image very well, which is also known as branding. This should not only try to sell our products or services but should give users an extra, for example, an experience. To do this, we must make our values ​​as a brand clear to empathize with and attract our potential customers. In addition, we can rely on opinions, mentions in reputable media, reviews, etc. Social networks can help a lot in this regard.

Get The Conversion

If we carry out the previous steps, it is possible that we will be able to reach the conversion. This is accomplished when a user finds what they are looking for. Imagine asking yourself a question likes, “what is SEO?” On our page, find the clear answer, with examples and a simple call to take action. As much as possible is to find what you were looking to send a contact form to request more information, follow our website, or subscribe to the newsletter.

As we have seen, user experience is very important, and for this, you must focus on good web design and SEO positioning. Both elements will help us achieve the long-awaited conversion and that users spend more time on our website. If it is attractive, meets their needs and adds value, they will surely want to know much more. But, for this, we must put ourselves in their shoes.…

Catalog Web Design: The Importance Of A Good Layout

When we have an online store or an internet sales project, or we want to implement an online catalog of our products, a rather laborious and delicate phase begins for our company. However, if we execute it well and make a good layout, we will achieve an optimal catalog web design for our e-commerce to work.
There are two crucial questions we must ask ourselves to design a good web catalog:

     .   What characteristics does good web design have to have?
     .   How can we implement it?

Let’s go straight to the first of the questions:

What characteristics must a web design fulfill to succeed with e-commerce?
Although the web catalog design has a certain complexity, we must start from the base that it must be a clean and organized design with a web structure and a comfortable user interface.

It must also have easy-to-read fonts (that are consistent with the brand image) and quality multimedia files (images, videos, etc.) that bring the product closer to our audience.

In web design, it is essential to work a good user experience, and this includes making a good copy of the product with intuitive and detailed files, accompanied by the corresponding multimedia material.

In this line, this leads us to remember the importance of web speed, which is related to proper web layout and correct optimization of files (multimedia, CSS, javascript …). In addition, the latest trends dictated by Google (and by users) make it essential to design and layout our website for mobile devices.

All this leads us to address the second question:

How Do We Make A Good Web Layout To Get Our Web Catalog?

When it comes to building a website, we have a wide range of options, from doing everything to measure, using multiple programming resources, to resorting to the most used CMS templates, such as the well-known WordPress.

In any case, we must know (that sounds to us, at least)

HTML5, as the most used programming language and that any browser will interpret correctly. It is the universal content code for the www.

Another widely used resource is CSS3, the style sheet language that allows us to “shape” our content in boxes, lists, or blocks.

Although there are many more options, it is not our intention to dwell on more technical aspects. The current reality is that this is a winning combination and widely used to layout web pages. With HTML5, CSS3, and support from other resources, we can make a good catalog design web, with multiple formats to achieve a design to suit our brand and also be responsive and allow us to optimize the loading speed of web files.

For all this, with CSS3 and HTML5, we can make a page:

      Quick.
     .  Intuitive
     .  With a nice and good interface for UX.

These three key points will favor the construction of a web catalog that will attract visits and retain users on our website.…

Web Design: Everything You Need To Succeed With Your Business!

It doesn’t matter if you sell a product or offer a service. Surely you have already noticed that traditional marketing methods are in decline. Neither the end customer nor the entrepreneurs have the time or desire to listen to the commercials. And print advertising doesn’t seem to be as effective anymore, either. We are increasingly digitized, and that also affects the way we perceive advertising and marketing. Hence, companies have to adapt to the new situation.

Thanks to web development, the marketing of your products and services will be easier for you. It is not that you leave out measures such as mailbox, but rather that you increase your chances of conversion with a good website. A website is always online, which means that a client interested in what you offer can get to know your company at any time of the day or night and from anywhere in the world. A well-positioned page can be much more effective than other types of promotions.
Why Have A Website?

We have already made hundreds of web pages in, and most of our clients agree when it comes to pointing out that today if you are not on the internet, it is as if you did not exist. There are many advantages that you get if you bet on web design. Let’s look at them in more detail.
Get Potential Audiences To Find Your Business.

How long has it been since you consulted the Yellow Pages or the business guide for your town? Surely years ago. Well, the same thing that happens to you happens to the rest. Nowadays, when we need a product or a service, the first place we go to is Google. This implies that, if you want to gain clients, you must necessarily have an online presence. But not only that, but you will also need to work on SEO to get your website to appear in the first search results. As we saw before, a website is a showcase available 24 hours a day, which increases the chances that your potential audience will know you.
Expand Your Market

Many services can be provided remotely. Not to mention the products that can be shipped virtually anywhere in the world. This implies that your business, even if it is small, is no longer geographically limited. With a good website, you can ensure that what you offer to the market can become known anywhere in the world. And there is no doubt that this greatly increases your chances of selling.
Create A Brand Image

A web page is a large-scale business card. The design and even the type of language you use will determine whether or not empathy arises between your potential customers and your business. Through your website, you can start to build the brand image of your business since it is not only a place to offering products or services that can also become a direct communication channel. Is your company especially supportive, egalitarian, or ecological? All these values ​​can be asserted through your online space. In such a competitive environment, every aspect that can make your business stand out in a positive way is a good option to win customers. And there is no better place to show everything your company is than through a web page. This leads us directly to the following advantage:
Differentiate Yourself From The Competition

We must always be attentive to what the competition does, but we must not copy what it does, but try to improve it. Your website should never be a copy of that of another company in the same sector, and it should be something totally different. It must have enough elements at the aesthetic, navigation, and content levels to help your visitors quickly identify your business with that page.
Get More Dissemination With Less Investment.

Having a good website implies making a good investment, but once it is ready, its maintenance is very cheap. There are also ways to advertise it that have a fairly tight price. The most common methods are promoted through social networks and Google AdWords ads. With a good online advertising campaign, you can make your business known to your target audience without spending too much.